Phat Pasty Visit Japan following Win at British Pie Awards!
Why we went?
Hankyu, sponsors of the ‘Best Pasty’ category at the British Pie Awards, operate Japan’s largest department store over 13 floors of retail and food in Osaka. As part of their prize, Phat Pasty was invited to take part in Hankyu’s prestigious British Fair, an annual event that draws around 250,000 people eager to experience the best of British food, after winning with our Keralan Cauliflower, Chickpea & Onion Bhaji Pasty.
How much did we sell and how did we do it?
In total, over 10,000 pasties were exported from the UK for the event, with another 5,000 freshly made on-site throughout the show - proving the Cornish classic has true international appeal. The British Consulate General officially opened the show, which has become Japan’s biggest and most popular British food event of the year.
Without the people below, it wouldn’t have been possible!
What the organisers had to say?
“We were delighted to welcome Phat Pasty to this year’s British Fair and to showcase their award-winning pasties to our customers. The story, craft, and flavour behind the pasty captured the imagination of visitors, and it was wonderful to see how quickly Japanese shoppers embraced this iconic taste of Britain.” - Yukiya Matsunaga, Event Manager
The Phat Team